FLAVOR ENHANCEMENT Flavor Improvement

Tomato Ketchup

Consumers are pursuing products that is healther and with good flavors: according to the data from “Paste and Dipping Sauce, September 2018” conducted by Mintel, tastes and ingredients are the first concerns of consumers, and they are now pay more attention to features related to health of products.

According to the survey, 52% of consumers are willing to buy all-natural raw materials, and more than 30% of consumers prefer low-calorie, low-fat, low-salt, low-sugar and other health-related products. Products that are delicious and healthy will have better market opportunities now. Tomato ketchup is a popular category in Western-style condiments. The addition of the Lemont citrus fiber makes the product’s shape more upright, make it feel more real and add its thickness, and the flavor is softer.